Case study


Spok’d is an online cycling coach powered by smart algorithms


Spok’d is an online cycling coach powered by smart algorithms. Founded by ex-professional cyclist Rich Lang and supported by Chris Newton, Olympic medallist and British Cycling coach, Spok’d is the only cycling app that creates a truly personalised training plan. Every week your plan adapts to you based on your training and personal data.

  • Sector: Cycling coaching app
  • Founder: Richard Lang

Rich came to us with a working version of his app that he’d launched, but was frustrated with the lack of customer traction and desire to reboot the design and features to relaunch the product. We implemented the Design Sprint methodology and working with current users, tested various redesigns and new features.

Subsequently, Spok’d is working with industry-leading tech including Training Peaks, ProBikeKit, Garmin and Strava, and has a strategic partnership with Welsh Cycling.  As we publish this book, Spok’d is about to undergo a significant refinancing from an angel investor to enable further product and commercial development.

To find out more visit

What we delivered

  • Stage 1

    We provided due diligence on Spok’d existing platform focusing on technical limitations and the user journey to give feedback to Rich to help him explore the art of the possible

  • Stage 2

    We further evaluated the problem through a classic design sprint process over five days, focusing on the user experience and user journey’s so that building the next iteration of Spok’d would be on the strongest footing

  • Stage 3 then worked with Spok’d in the development of the new platform and building Spok’d’s team so that following the successful deployment and onboarding of their first clients they could continue to support them and the platform

We’re ready to talk...

Wherever you are on your startup journey, get in touch and let’s unpack your thinking together and see where we can help turn your idea into a reality.