Case study

Plytime Learning

The business provides an online learning platform offering personalised content within a gamified environment, supported by a unique tutoring concept that incorporates video communication.

Background

Another live project as we finalise the book, Plytime Learning is an Ed-Tech company founded by Ian and Lisa McCartney. We all want to give our children the best opportunities for the future. Their vision is to democratise 1-to-1 tutoring by providing the most effective tutoring at a more affordable price.

The business provides an online learning platform offering personalised content within a gamified environment, supported by a unique tutoring concept that incorporates video communication.

  • Sector: Ed Tech
  • Founder: Ian & Lisa McCartney

Having developed their business as an off-line venture and concept tested for a number of years, Ian and Lisa secured Innovate UK funding and approached us to invest in and build an online marketplace for tutors, parents and students to significantly improve the efficiency, effectiveness and impact of personal 1-to-1 tutoring.

The project offered us the opportunity to develop an EdTech solution and get a footprint in a sector where we had no prior experience. The project enabled us to bring design, frontend, backend and data science skills to the technology solution at the MVP stage. Looking ahead, gamification and AI tools and techniques will be added into the solution.

To find out more go to https://plytime.com/

What we delivered

  • Stage 1

    We helped Plytime identify key features in their platform to develop their minimum viable product. Having established a base scope, the team then began to develop against this scope to create a live MVP

  • Stage 2

    Having developed a functional MVP, tsf.tech then supported Plytime in their fundraising efforts, in helping develop fundraising materials and investor meetings

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