Adventures in entrepreneurship: No Map. No Guide. No Limits.

A couple of weeks ago saw the ‘Beast from the East’ meet ‘Storm Emma’, causing the UK’s worst weather in years. Snow chaos disrupted travel with hundreds of drivers stranded, hospital operations cancelled and closed schools across the UK, as the Met Office issued ‘red alert’ warnings of risk to life.

Blizzards, strong winds and drifting snow created some of the most testing weather experienced in the UK for years as temperatures plunged. The red warning – meaning ‘Widespread damage, travel and power disruption and risk to life is likely’ – was only the third such warning the Met Office has issued since the system came into force in 2011.

The dramatic weather also saw numerous examples of good deeds. Many 4×4 drivers volunteered to ferry around health workers or get supplies to people who were stranded. At home, sheep and deer in the garden coming down from the hillside seeking food and shelter kept the dog on full alert and full voice.

These extreme weather conditions reminded me of the images and achievements of famous explorers of the Polar Regions, filled with stories of entrepreneurial courage and endurance, as well as triumph and tragedy.

There’s an amazing list of adventurers – from Britons Ross, Shackleton and Scott, to Fridtjof Nansen, a Norwegian, Australian Douglas Mawson, American Robert Peary, back to Erik the Red, a wild Icelandic youth, who discovered and settled Greenland. Then there’s Norwegian Roald Amundsen, the first person to have reached both the North and South Poles.

Aside from the mentality of wanting to endure such extreme physical hardship in the pursuit of a dream, the thinking, behaviour and spirit of adventure of explorers such as Amundsen manifests itself in the focus, determination and flair of modern day entrepreneurs.

Successful explorers and entrepreneurs have one thing in common: they aren’t afraid of failure. The fear of failure can easily overpower your ability to take action and secure opportunities, yet faced with uncertainty, odds stacked against them and often an initial plan in tatters, intrepid explorers and entrepreneurs seek to pursue their goals with zeal and endeavour.

Close your eyes, imagine this: a little tent moves in the wind, under a harsh looking dark sky, snow in the air. You’ve pitched your tent becoming the first human ever to reach the South Pole. The image of that tent depicts perhaps one of the most important and dangerous places anyone has ever slept.

At 3pm December 14, 1911 Amundsen arrived at the South Pole. The tent and the camp surrounding it were given the name Polheim, which translates as Home at the Pole, by Amundsen. It was the temporary home of the pioneering crew who pitched the first ever tent at the South Pole.

Amundsen won the race to the Pole ahead of Scott, yet poignantly it was Scott’s crew that took the last ever picture of the camp – they rested there until starting off on their tragic return journey. Since they left, 105 years ago, the tent has never been seen and probably won’t be seen ever again.

Amundsen became the first man to lead a successful expedition to the South Pole, arriving about a month before Scott. He began a career studying medicine at the University of Oslo, but dropped out in order to go to sea. His first Antarctic trip was in 1899 when he was one of the first party to over winter in Antarctica. Here he established his credentials as a leader and as a resourceful expeditioner.

Amundsen left Christiana, Norway in August 1910 with provisions for two years and nearly a hundred Greenland sled dogs that were to be the key in his team’s subsequent success in reaching the South Pole.

The Fram and Amundsen’s party reached Antarctica and landfall at the Bay of Whales on January 14, 1911 where a winter base was established. Depots were established between then and April when the sun set for the long Antarctic winter night, depots of stores that would be used in the push to reach the South Pole the following spring.

The winter was passed in orderly industriousness while the party prepared for the polar journey as well as settling into winter routines to maintain morale and make sure the men were kept occupied. Amundsen understood the importance of preparation for the winter and of maintaining spirits particularly during the dark days of winter.

The weather however was a constant source of frustration. When eventually Amundsen and his team of five men set off each with a sledge pulled by thirteen dogs. They made good progress feeding the dogs on seal meat and blubber. The men’s rations were meagre in quality, but sufficient in quantity.

Plans were made for the final push to the Pole based on setting out with dogs that would be systematically shot and fed to the remainder. They struggled on against poor weather, blizzards and bad snow conditions, which took their toll on both dogs and men.

At 3pm on Friday, December 14, 1911 the party arrived at the South Pole. They erected a small tent and placed inside it a letter and then set off back to their winter base. They arrived 39 days later with all five men and 11 dogs “hale and hearty”.

The party that had reached the South Pole first was: Roald Amundsen, Olav Olavson Bjaaland, Hilmer Hanssen, Sverre H. Hassel, Oscar Wisting. Truly innovators, truly entrepreneurs. They had done something nobody else had done before.

Amundsen continued his explorations in the Arctic becoming more and more interested in flying and airship travel. Alas he disappeared with no trace in 1928 while searching for the survivors of an airship crash in the Arctic.

So as we move on from the extreme weather at home, and can only imagine the conditions over 100 years ago that Amundsen faced, what are the lessons to be learned from him and his seemingly reckless cohort of fellow explorers for C21st entrepreneurs in pursuit of their own personal goals? What are the key traits in their attitude to adventure and pushing the boundaries that today’s entrepreneurs can look to replicate?

They don’t take a parachute When launching, most new business ventures face a significant risk on not knowing what they don’t know with little to no safety net.  Explorers like Amundsen anticipate a degree of trauma and failure along the way, but don’t have a prepared safety net. Instead they have an eternal optimism and positive mindset in their recovery, and have an ability to harness resources to build their own landing strip to catch themselves when they fall.

Don’t hold out for better opportunities Amundsen seized the moment, beating Scott to the Pole with better strategy, planning and execution. He endured terrible weather conditions. Entrepreneurs take advantage of new opportunities even when the conditions aren’t optimal, and when others don’t make a move. It gets them a step forward first, ahead of the game. Savvy entrepreneurs understand that it takes a little elbow grease and sharp elbows to achieve success.

Work effectively under pressure There’s nothing riskier than riding on top of a Saturn V rocket with enough chemical energy to be the equivalent of a small atomic bomb, not to mention the threat of being sucked into the vacuum of space. In 1969, that’s what Neil Armstrong faced as part of his journey to become the first person to walk on the moon. Similarly entrepreneurs focus on the bigger picture, they push through the pressure and ignore the side stories to get closer to accomplishing their goals.

Don’t let stuff cloud your vision In 2001, Erik Weilhenmayer became the first blind person to climb the summit of Everest. But he didn’t stop there. He scaled each continent’s tallest peak (known as the ‘Seven Summits’), and kayaked 277 miles on the Colorado River through the Grand Canyon. The way you perceive challenges affects your ability to conquer them. The most successful entrepreneurs find work arounds when faced with apparently immovable barriers.

Take the road less travelled Ed Stafford holds the world record for walking the entire length of the Amazon River. His journey spanned over 4,000 miles, including an 18,000-foot mountain, taking over two years to complete. He documented every step of his expedition. For entrepreneurs, the road less travelled often holds the hidden opportunity. They are driven by curiosity and chart their own path to success without following the steps of others.

Accept failure with open arms It only takes one customer to say ‘yes’ to make launch of your startup a success, but don’t be surprised if your journey takes you somewhere different than where you set out for. Amundsen, Shackleton, Mawson, Nansen, Scott – all had to conquer whatever unexpected obstacles they encountered along the way. As an entrepreneur you must be willing to take risks in order for your business to succeed. The biggest risk is not taking any risk – that is guaranteed to fail,

Desperation drives creativity After leaving most of the crew behind on Elephant Island on his Trans-Polar expedition of 1914-1916, Shackleton and a few men crossed the Atlantic on an 800 mile journey to seek help, in a glorified rowboat. Forced to improvise, they built a makeshift deck of canvas, and sealed the seams with seal blood. It held up–even through hurricane-force winds–and they reached their target.

For entrepreneurs, constraints of money, time and expertise go with the territory, but they’re also a beautiful thing because they force creativity and innovation. Challenges will arise that no planning can anticipate, but in the end, success is more than a customer invoice. The ‘how’ of the ingenuity and grit shown along the way can be just as important.

Known as ‘the last of the Vikings’, Amundsen was a lifelong adventurer with a gift for organisation and planning. An Amundsen camp lives on at the South Pole, and is among the most visible things there. The Amundsen–Scott South Pole Station is a US-run research station right near the South Pole.

The first of ten was but in 1956, and it became the first permanent human structure at the South Pole, setting down some of the first human presence on the entire continent. The original station has been upgraded a number of times in the last sixty years, but it has retained its name as a tribute to the men who raced to reach the place it now stands.

I think the parallels between an entrepreneur and an explorer are quite clear. It’s about having fire in your heart and ice in your veins, being bold, being brave and being true to yourself. No one is so brave that they are not troubled by something unexpected, anyone can be bold from a safe distance, but explorers and entrepreneurs embrace adversity: No Map. No Guide. No Limits.

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